Doug DiFranco
Sound Designer, Sound Mixer, Music Producer
Owner, DiFranco Productions

Doug DiFranco is a veteran sound designer and music producer. He pioneered the art of digital sound mixing and is known for his groundbreaking work in television advertising.
DiFranco has produced sound for nearly every entertainment brand and has contributed to numerous network launches, advertising campaigns, TV promos, trailers and television shows. He has worked with many notable personalities including Alec Baldwin, Bill Murray, Clare Danes, Spike Lee, the Beastie Boys, Dizzy Gillespie, Rick Rubin, Samuel L. Jackson, Liam Neeson, Glenn Close, Jon Stewart and James Earl Jones.

DiFranco’s interest in sound began early on. At age 5, he became fascinated by tape recorders. At age 9, he interviewed strangers with a reel-to-reel tape recorder. He began visiting New York sound facilities as a teenager and landed his first studio job at age 19.

Over the past four decades, DiFranco has held positions at several of New York City’s premier sound facilities including National Video Center, Superdupe, Clack Studios, Creative Group, McHale Barone and The Audio Department.
Early in his career, he helped define the distinct sound of MTV and Nickelodeon. He frequently collaborated with the first generation of MTV’s innovative on-air promotions department and contributed to many of the network’s cutting-edge shows including MTV Sports and Mark Pellington’s Buzz.
In 2001, he teamed with HBO to create the signature sound for the Band of Brothers miniseries website.
In addition to his work for television, DiFranco is half of the duo of pioneering hip-hop producers known as “Double Dee and Steinski.” The pair achieved notoriety in the early 1980’s for "Lessons," a collection of underground hip-hop collages constructed from samples of popular music and clips of dialogue from instructional records, newscasts and movies. They’re often cited as having a major influence on many contemporary artists such as Fatboy Slim, Coldcut, DJ Shadow, Cut Chemist, The Avalanches and Girl Talk. In 2002, they opened live for DJ Shadow, performing at New York’s historic Roseland Ballroom.

DiFranco works from his studio located north of New York City along the Hudson River in Nyack, N.Y.  



Doug DiFranco
Sound Designer, Sound Mixer, Music Producer
Owner, DiFranco Productions

DiFranco Productions
28 Village Gate Way
Nyack, NY 10960
(914) 261-2818



DiFranco Productions
Owner, Sound Designer, Sound Mixer
September 2013 – Present
Double Dee and Steinski
Music Producer
November 1983 – Present
The Audio Department
Sound Designer, Sound Mixer
March 2007 – September 2013
Creative Group
Sound Designer, Sound Mixer
2003 – 2007
McHale Barone
Sound Designer, Sound Mixer
June 1998 – March 2003
National Video Center
Sound Designer, Sound Mixer
1990 – 1998
Sound Designer, Sound Mixer
1985 – 1990



Clack Studios
Sound Designer, Sound Mixer
July 1977 – June 1985
Delta Recording Studios
November 1974 – July 1977
Dimensional Sound/PPX
May 1974 – November 1974

Sound mixing for spots, sizzle reels and television shows.
Sound design.
Music production.

Vocal recording.
Extensive knowledge of numerous sound effects libraries.

Izotope RX.
Ableton Live.
Sound effects libraries.

Building and flying radio-controlled helicopters.
Building cigar box guitar amplifiers.
Collecting World’s Fair memorabilia.

Doug DiFranco has been honored with nearly every major industry accolade including multiple Clios, PromaxBDA Gold Awards and Emmy nominations.